Analyze

At the Intentional Design Lab, we employ powerful UX tools such as heuristic reviews, personas creation, journey maps, and usability testing to uncover your audience’s needs and pain points. By grounding decisions in qualitative insights and quantitative metrics—such as click-through rates and session durations—we can eliminate guesswork, ensuring your project aligns with user expectations and business goals. This empathetic, data-driven approach sets the foundation for impactful UX design that resonates with users.

Research

• Define Objectives & Identify Goals
• Discovery phase - to gain deeper insights into user behaviors, needs, and pain points.
• Heuristic reviews
• Analyze exsisting data - customer feedback
• Conduct Surveys

Synthesize

Transform insights into strategy with our synthesis process. We combine user research with analytics, like heatmaps and A/B testing results, to craft a clear, actionable plan. This phase integrates best practices from human-centered design, prioritizing accessibility and iterative refinement to address user needs. By synthesizing data into focused design principles, we create a roadmap that saves time, reduces costs, and ensures your website or app delivers measurable value. Our approach bridges user empathy with business objectives to create solutions that shine.

• Combine user research with analytics
• Integrate best practies in Human Centered Design
• Develop low fidelity wireframes
• Conduct usability testing on wireframes

Create

Bring your vision to life with our creation process. Using rapid prototyping and iterative testing, we build intuitive, interfaces that captivate users. Gathering metrics like task completion rates, System Usability Scores(SUS) and Net Promoter Scores allow for guided refinements, ensuring every design decision enhances user satisfaction. Paired with visually engaging elements our solutions deliver seamless experiences that users love. Partner with the Intentional Design Lab to craft a website or app that not only meets expectations but exceeds them, driving engagement and success.

• High fidelity prototyping
• Validate the product’s usability, functionality, and accessability with user needs
• Iterative feedback loop